Synaptic Jam Tidbit - The Future of Publishing | Synaptic Jam by James Keeling

The Future of Publishing

This is a lot of speculation and conjecture out there on the state of the publishing industry and more importantly, it’s future. Some say it doesn’t even have one. The new model of self promotion, coupled with the enormous exposure proffered by social media, provides existing and prospective authors with an incredible opportunity to expand their fan (read: customer) base by leaps and bounds. Brand identity can now be established prior to any publication whatsoever and this places the ‘publishing industry’ in a mostly unique situation as to the roles in which it can operate given the new paradigm.

I say mostly unique in that they are beginning to see the writing on the proverbial wall much as the recording industry has been forced see it. Business models always change to suit the market. They always have, and they always will. This is no different within the publishing industry.

I could launch into the usual diatribe pertaining to big publishing versus print on demand versus self publishing ad nauseam, but that has been hashed over so many times I would merely be repeating what so many others have said. Do your own research and formulate your own opinions.

Why do I mention publishing as it relates to both content providers and content consumers? The hat tip goes to ExotiKali for tweeting me this YouTube link… You may or may not agree with all of the sentiments of this one, but it’s imaginative and well done. Rock on.

http://www.youtube.com/watch?v=Weq_sHxghcg

p.s. During the Boom Effect charity auction I bid on and won signed copies of the novels “LostGods” and “Zombonauts – Undead in the Universe” from a very talented author named Drew Beatty. I received both books in the mail and I’ve got to tell you. Excellent stuff. I was previously exposed to Drew Beatty when he serialized his novel “Lost Gods” on Podiobooks.com.
The Podiobook of “Lost Gods” can be found at http://www.podiobooks.com/title/lost-gods.
Drew’s website is http://www.drewbeatty.com/. Check him out.

That’s it for this tidbit. This is James Keeling and maybe I’ll see you tomorrow.

http://www.jameskeeling.com
James @ jameskeeling.com